{
  "name": "Finance Directory HQ",
  "domain": "financedirectoryhq.com",
  "tagline": "Find trusted financial services",
  "description": "Finance Directory HQ is a curated directory of trusted financial services — banks, credit unions, online lenders, financial advisors, insurance, fintech apps, mortgage lenders, and wealth management firms. Every listing links to a real, verifiable institution or government resource.",
  "heroTitle": "Find <em>trusted</em> financial services.",
  "heroDescription": "A curated directory of banks, credit unions, lenders, advisors, insurers, and fintech tools — vetted and linked to real, verifiable institutions.",
  "logo": "images/logo.svg",
  "colors": {
    "primary": "#14532d",
    "accent": "#15803d",
    "background": "#f7f8f7",
    "surface": "#ffffff",
    "text": "#1f2933",
    "muted": "#64748b",
    "hero-gradient-start": "#14532d",
    "hero-gradient-end": "#1e6b3a"
  },
  "fonts": {
    "heading": "Segoe UI",
    "body": "Segoe UI"
  },
  "categories": [
    { "slug": "banks", "name": "Banks", "icon": "🏦", "description": "National and online banks, FDIC-insured deposit accounts." },
    { "slug": "credit-unions", "name": "Credit Unions", "icon": "⚓", "description": "Member-owned, NCUA-insured cooperatives with low fees." },
    { "slug": "online-lenders", "name": "Online Lenders", "icon": "💸", "description": "Personal, business, and student loan providers." },
    { "slug": "financial-advisors", "name": "Financial Advisors", "icon": "🧭", "description": "Fiduciary planners and broker verification tools." },
    { "slug": "insurance", "name": "Insurance", "icon": "🛡️", "description": "Health, life, auto, and home insurance resources." },
    { "slug": "fintech-apps", "name": "Fintech Apps", "icon": "📱", "description": "Mobile banking, budgeting, and comparison tools." },
    { "slug": "mortgage", "name": "Mortgage", "icon": "🏠", "description": "Home loan lenders, refinancing, and homebuyer tools." },
    { "slug": "wealth-management", "name": "Wealth Management", "icon": "📈", "description": "Brokerages, retirement accounts, and investing." }
  ],
  "faqs": [
    { "q": "Is Finance Directory HQ a bank or lender?", "a": "No. Finance Directory HQ is an independent directory. We do not hold deposits, make loans, or sell financial products. We link you to real, verifiable institutions and government resources so you can make informed decisions on your own." },
    { "q": "How do you choose which financial services to list?", "a": "We focus on nationally recognized, verifiable institutions and authoritative government tools — such as the FDIC, NCUA, SBA, CFPB, and well-established banks, lenders, and brokerages. Every listing links directly to the official source." },
    { "q": "How can I verify a bank or credit union is insured?", "a": "Use the FDIC BankFind Suite for banks and the NCUA Credit Union Locator for credit unions. Both are free federal tools listed in this directory that confirm deposit insurance up to $250,000 per depositor, per institution, per ownership category." },
    { "q": "How do I check a financial advisor's background?", "a": "Use FINRA BrokerCheck, listed under Financial Advisors, to review an advisor's licensing, employment history, and disciplinary record before hiring them. For fee-only fiduciary advisors, the NAPFA directory is a strong starting point." },
    { "q": "Is it free to use this directory?", "a": "Yes. Browsing Finance Directory HQ is completely free. Many of the resources we link to, including all government tools, are also free to use." },
    { "q": "Can I submit or claim a listing?", "a": "Yes. If you operate a legitimate, verifiable financial institution or tool, you can submit it through our Submit a Listing page. We review submissions for legitimacy before publishing." },
    { "q": "Does Finance Directory HQ give financial advice?", "a": "No. We provide directory information and educational context only. Nothing on this site is personalized financial, investment, tax, or legal advice. Always consult a qualified, licensed professional for your specific situation." }
  ],
  "ads": {
    "enabled": true,
    "adServerUrl": "https://adserverai.com/embed.js",
    "adServerZone": "financedirectoryhq"
  },
  "footer": {
    "copyright": "© 2026 FinanceDirectoryHQ.com. All rights reserved.",
    "showAdAttribution": false,
    "attribution": "A Sagentica product built on the QAICX platform."
  }
}